ORIGINALLY PUBLISHED ON APRIL 6, 1990 By Steve Newton Legend has it that B-movie mogul Samuel Z. Arkoff took an ass-backwards (but ultimately effective) approach to producing his low-budget films. First off he'd come up with a catchy title; then he'd build an advertising campaign around that title; and only then would he start shooting … Continue reading The Cramps’ Poison Ivy says that what passes for rock ‘n’ roll isn’t